How to Pick the Right Inbound Marketing Agency
Inbound marketing is time-intensive. It needs a lot of domain knowledge too. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Perfect Fit
Even if you hire a firm to redesign your website, it doesn’t automatically mean you will have more visitors. Web design and inbound marketing agencies usually seem like one and the same thing, and though they are definitely related, they work with two completely unique skills sets. Web design is design-centric, while inbound marketing is content-centric. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to find certain an inbound marketing agency that has the exact capabilities that will help you achieve your marketing goals.
Clarity of Process
Social media case studies and content creation capabilities are valuable to a client, but even more so is the inbound marketing agency ‘s capacity to tie the inbound pieces together, creating a single comprehensive strategy. More importantly, these agencies need to be able to explain their methodology to their potential clients as thoroughly as possible. This indicates that the agency has delivered ROI to companies it has worked with in the past, and that it has what it takes to provide the same benefit to your company now.
Peppering your potential agency’s pitch should be such words as “analytics,” “metrics,” “benchmarks” and other terms similar. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. There are things you want to achieve by hiring these professionals. Only scientific data can prove that they’re doing their job.
Project Management Prowess
Inbound marketing is steered by the development of premium content created for your best prospects. Your inbound agency will be successful only if they can get inside your head to make that content and learn about your ideal leads. They are there to do things for you and make your load lighter.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? What can you say about their own social media presence? Do they have optimized landing pages, and is their content of high quality? A successful inbound marketing company should be its own ideal case study.