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Guide to the Benefits of Using WordPress to Power Your Website Today, the most popular blogging software on the market is WordPress. And many businesses have chosen WordPress as the content management software to use for non-blogger websites. Below are some of the reasons why WordPress is so popular and why you should consider a WordPress platform for your company’s website. Using WordPress is very easy and it has an interface that is intuitive. If you are regularly adding new pages, blog posts, images and other things to your website, you will not have any problem with doing it. Since it uses a very simple technology, you save time of formatting. Since WordPress is browser based, you can login from any internet connected computer to manage your site.
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As a self contained system, WordPress does not require HTML editing software. Creating new pages or blog posts, format texts, upload images and edit them, upload documents, video files, image galleries and others without the need for additional HTML or FTP software.
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Reading and indexing your site’s content is easy for search engines because the codes in WordPress are very clean and simple. Pages, posts, and images can have their own meta tag keywords, description and title, and it can also be optimized for specific keywords which allows for very precise search engine optimization. Your SEO efforts can be further enhanced with the use of tags. Hiring a web designer to make simple updates to your site is not really necessary. WordPress allows you to have control of nearly every aspect of your site and can easily make those simple updates yourself. WordPress is like your website’s engine. You can customize the look and feel of your site a hundred percent so that your brand can be magnified through your site and provide a unique experience for your visitors. WordPress was originally created as a blogging platform so blogging capabilities are built in and are easy to integrate if you want to. You can set up RSS/email subscription to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site. You site can become more dynamic and interactive by setting these up so that the reach of your company can be extended. Plugins can be added like event calendar, video gallery, twitter feed, facebook fan box, and more, and this is possible through WordPoress where most of the plug ins are free or are reasonably priced. Sites of WordPress are scalable. Your site performance will not be compromised even if you have thousands of pages or blog posts on your site. Multiple users for the website can be set up if you are a WordPress site administrator, and access levels and capabilities can be assigned to each user.