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Influencer Marketing and Its Impact in Marketing Influencer marketing may seem a new word, but actually it is not a new marketing concept. This influencer marketing system is described as getting the right people to talk about your products and services, and give you the opportunity to expand your market and lead to an increase in sales revenue. This strategy is devised with the thought in mind that your potential clients will hear and know about your products and services by word of mouth, a very basic and trusted method in marketing. In the past marketers used a megaphone, radio or television and others to announce their companies, products and services . The impact of the internet has led the development of a new kind of influencers called the online influencers, and thus marketing has a new method aside from the word of mouth method to make known a company, product or service. These online influencers come in the various social platforms and social media that will help build interest and relationship with the online potential customers by knowing your products or services. Your consumer network will be potentially tapped by your company through this influencer marketing. The question then would be how to maximize the return of this kind of marketing strategy.
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There are some activities that would help you maximize the returns of your investment in influencer marketing, and these are what a marketing consultant would advise.
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The first to be mentioned is by finding influencers that are within your market area and outside of your market area. An example of this idea is if you are a marketer of furniture, it is advisable that you check out blogs of interior designs, fashion, DIY and also construction blogs to find their activities that would involve your furniture. You would want to build up your consumer market first with your new introduction of product or service, and bringing in big names for example in the movie world or sports world and others will do part of the work. Next strategy is to give rewards to your influencers who are the strong players in your social media by giving them the first shot at your new product or exclusivity of a new introduction. By giving them the first demos of your product or service, you can get their inputs or feedbacks about the new product or service, and you can roll it out into your national or world market. Be reminded that people in general like to feel important and that they are special. Because then, you can have your influencers posts, or re-tweet about your product or service to a bigger social media hoopla. Another important way to maximize your influencer is to make your connection a personal one. Generally, these influencers have passion and knowledge about their industry and if you can get them in their terms, they will be mentioning about your product or service.