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Digital Transformation: Increasing Awareness and Understanding in Business Benefits Are you ready to embrace digital transformation? Are you fully aware of the context and benefits of digital transformation to your business? In this article, we will talk about the meaning and context of digital transformation, and its benefits to organizations and businesses. By definition digital transformation refers to business leveraging with the changes and opportunities brought about by digital technologies, accelerating business activities, competencies and business models; creating great impact to customers strategically, determining business priorities and acquiring effective business solutions. Organizations and businesses need to adapt to these changes with the help of IT experts in order to meet business requirements, for continuous business improvement, gaining positive results and success. As of today, digital transformation creates new competencies and it brings benefits to businesses making it customer-centered, innovative, people-oriented, efficient, agile and aligned with the present and the future. Digital transformation is influenced by external environmental factors, technological innovation, and customer demand and behavior. One of the major benefits of digital transformation is striving to achieve business process optimization, unify divisions and building bridges on business ecosystems, creating a journey with connected multiple intermediary goals. Digital business transformation involves customer loyalty building, content marketing, information management, marketing automation, mobile and mobility influence, call center or contact center management and business process outsourcing, cyber security, workforce or employee compensation software, cloud computing, block chain technology, email marketing, search engine optimization, social media customer service and marketing, and corporate blogging.
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By the context of digital business transformation, it is evolving in business processes, functions, activities, models and assets are interconnected, though it is challenging to business leaders, it ensures productivity gains and delivering exceptional customer experience. The relationship between business processes and the advancement in technology is the key in closing the gap between these two, not overlooking the role of IT and focusing on business goals. The reality of digital business organization is that it should be led from the top involving all stakeholders, creating impacts to customers, business partners, and employees.
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Digital business transformation’s four essential elements are change management, digitization, intent and priorities and responsibilities and skills. In change management, digital transformation allows us to understand and know the role of date and analytics creating business opportunities and success. Digital transformation projects may have many road maps available, so we need to set-up our business intent, pain points, priorities and actual needs either for individual business or large corporations in a broader scope and reality. In digital business transformation, customer experience in any business is the catalyst and driver of many digital transformation efforts. Now that you are fully aware of the benefits digital transformation can bring to your business, you might want to visit our homepage for a detailed discussion of its subtopics.