E-Commerce Guide to Help SMBs this Black Friday 2016
The Black Friday Weekend is a huge sales holiday and the SMBs have a hard time competing with the larger companies in e-commerce. This is because SMBs just cannot afford to sustain price cuts and deals that their competitors are able to afford. This does not mean though that you have to disregard the Black Friday Weekend. There are strategies that the SMB can use to make sure that they are noticeable during the Black Friday Weekend. There are strategies that you can use to help you achieve increased traffic during this weekend.
The first thing you need to do is optimize the email strategy. At the moment, email marketing is the surest way for lead generation and one of the most effective marketing tools. The customers will be able to count down to the weekend if you send out emails in advance before the sales begin. If you are able to personalize these emails, the better it will be for you. There is targeted email marketing that ensures the personalization of emails. For you to get useful information that you are going to use to personalize the emails, you must observe the purchase history of the customers as well as their behavior.
Spreading the sales over a long period of time is another beneficial strategy you could use. You will benefit from this as an SMB because there will be customer awareness to the event and this will create excitement. This will also shield the company from sudden rush orders over a short period of time that the company is not able to fulfill on time. This Black Friday Weekend, you could consider selling on the popular online platforms. The online marketplaces experience high levels of traffic and also sales and this is the reason they make for the largest percentage of the retail market. Credibility and trust are some of the benefits you will enjoy if you sell on these platforms for the SMBs that are not popular.
Even though the SMB is striving to grow, you should be proud of the size of the company. Larger companies offer mass production and most of the customers are shying away from this. The small size is going to be convenient in this scenario because you will provide your customers with niche items and products that are exclusive. All types of devices should be accommodated on the site. The customer is not only buying on their mobile devices but also researching the product before buying it. The site should make sure that from the product images to the checkout is responsive. This Black Friday Weekend, m-commerce is going to be the major thing and as an SMB, you should follow this lead.
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